Business Metrics - who and what are they for?

If you have worked in a startup before, you will be very familiar with words like 'traction', 'KPI', 'OKR' and of course the reason for this blog post 'Business Metrics'. If you haven't worked for a startup or heard of these words before, then allow ...

Traction: Are four bullseye's better than one?

After a tip from our CTO Adrian, which I understand was tipped to him by a mentor (check out the amazing referrals happening here), I purchased a book on Amazon called "TRACTION: How any startup can achieve explosive customer growth". I was not disappointed, and ...